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所谓国际连锁销售,是指国际上经营同类商品、使用同一商号的一批企业,在统一总部的管理下,共同采购、共同经营,共享规模效益的一种新型销售模式。如美国沃尔玛公司,就是一个典型的国际连锁销售集团公司,它在全美有2970家连锁店,世界各地打连锁店1125家;美国西尔斯在美国和加拿大拥有845家大商场,2000多家特色店;日本、西欧一些发达国家,也都有不少国际连锁销售集团公司。这些国际连
The so-called international chain sales, refers to the international business of similar commodities, the use of a number of companies in the same firm under the management of a unified headquarters, common procurement, joint management, sharing the benefits of a new type of sales model. Such as the United States Wal-Mart, is a typical international chain sales group, which has 2,970 chain stores in the United States, playing 1125 chain stores around the world; the United States Sears in the United States and Canada has 845 shopping centers, more than 2,000 specialty stores; Japan, Western Europe some developed countries, but also have a lot of international chain sales company. These international companies