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随着互联网的不断发展,作为第四媒体的互联网已经渗透到了人们生活的方方面面,成为人们生活不可或缺的一部分。人们已经习惯于在网上获得信息和服务。为了抢夺用户和眼球,新闻网站的竞争也日趋激烈,各新闻网站也越来越注重流量、影响力,然而一个成功的新闻网站光靠流量还是不够的,更多的是要靠其内在的影响力。新闻网站的影响力日渐成为衡量成功网站的重要标识。那么什么是新闻网站的影响力,它与哪些因素有关,是如何构成的。对这些问题进行思考和探索,从中给出提高新闻网站影响力的基本对策。
With the continuous development of the Internet, the Internet as the fourth media has infiltrated all aspects of people’s lives and become an indispensable part of people’s lives. People are used to getting information and services online. In order to snatch users and eyeballs, the competition of news websites is becoming fiercer and fiercer. News websites also pay more and more attention to traffic and influence. However, a successful news website does not rely on traffic, and more depends on its internal influence force. The influence of news websites has increasingly become an important indicator of a successful website. So what is the influence of a news website, and what factors it relates to and how it is made up. Think and explore these issues, and give the basic countermeasures to improve the influence of news websites.