本文使用案例研究的方法,以三亚某旅行社为例,研究其电子商务运营模式,发现其运营中的优点及不足,希望能够给海南小型旅行社电子商务运营模式提供借鉴。 This article uses the method of case study to a travel agency in Sanya as an example to study its e-commerce operating mode and find its advantages and disadvantages in operation, hoping to provide reference for the small-scale travel agency e-commerce operation mode in Hainan.