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近年来,我国社会发展迅猛,新闻领域的发展也日新月异。尤其是新媒体的发展,自媒体的无门槛准入,使得新闻的传播速度、新闻的创新思维达到了新的高度。这给传统电视台新闻编辑工作提出了新的要求。电视新闻节目要守住传统新闻媒体堡垒,必须让受众认同自己的传播内容,并树立栏目品牌,创造经济价值和社会效益,最终达到提升收视率的目的。本文主要从受众心理需求角度出发,探讨新闻编辑工作现状及新闻编辑工作的创新策略,以期能助力电视台新闻编辑工作质量不断提升。
In recent years, the social development in our country has been swift and violent, and the development in the field of information has also changed with each passing day. Especially the development of new media, since the media without the threshold of access, making the speed of news dissemination, innovative thinking of the news reached a new height. This puts forward new requirements for the news editorial work of traditional television stations. To keep the traditional news media fortress, the television news program must allow the audience to identify with their own contents and set up brand columns to create economic value and social benefits, and eventually achieve the goal of enhancing the audience rating. This paper mainly discusses the status quo of news editors and the innovation strategy of news editors from the perspective of psychological needs of the audience, with a view to helping the quality of news editors in television stations continuously improve.