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科学的进步伴随着数字媒体的兴起,广告视觉的变现形态也从实质上发生了改变。数字电影电视、数码艺术设计以及网络传输技术等高新科技对传统的传播形式不断的挑战并产生着影响。与此同时,广告视觉的传播形态也从单纯的静态平面化向综合、动态、互动化的方向发生着转变。正是因为有了数字技术强有力的支持,才使得各种超越视觉现实的数字化成为可能。科技的发展为艺术提供了了新载体的同时,也为商业性的广告提供了丰富而有力的视觉表现语言。
Advances in science, accompanied by the rise of digital media, have substantially changed the form of visual advertising. High-tech such as digital cinema and television, digital art design and network transmission technology continue to challenge and influence traditional forms of communication. At the same time, the spread of advertising visual form also changes from purely static flattening to comprehensive, dynamic and interactive direction. It is precisely because of the strong support of digital technologies that makes it possible to digitize beyond the visual reality. While the development of science and technology provides a new carrier for art, it also provides rich and powerful visual expression language for commercial advertisements.