任何出版物都需要内容为支撑,传统出版物可以巧借网络的传播优势,寻找能够为传统出版物借鉴的网络关键词,进而形成传统出版物的内容。这样,网络就扮演了一个先期推广的角色,传统出版物则进行了自身身份的置换,转变了传统出版物“老大”的思维,将“老大”的身份和内容置换为网络媒介的延伸和深化。 Any publication needs content as a support. Traditional publications can take advantage of the spread of the Internet to find the network keywords that can be borrowed from traditional publications, thus forming the content of traditional publications. In this way, the Internet plays an early role of promotion. Traditional publications replace themselves with their own identities, changing the thinking of the traditional publication “boss” and replacing the identity and content of “boss” with the online media The extension and deepening.