影视旅游目的地现状、风险和发展措施刍议

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国内影视旅游目的地以影视基地为主。目前影视基地数量有增无减,各基地之间竞争日趋激烈。尽管影视基地可带动多个产业的发展,但影视基地投资巨大、受影视潮流不确定性、文化内涵缺乏等影响,风险性加大。影视拍摄是影视旅游产业的根基,考虑到影视剧组选择拍摄地需要流动性的特点,各地需要采取长效措施吸引剧组入驻,对优秀影视作品进行预先贴补以吸引剧组是优选的竞争举措,不仅具有迫切性,也具有可行性。 Domestic film and television destination to the main film and television base. At present, the number of film and television bases is on the increase, and the competition among the bases is becoming increasingly fierce. Although the base of film and television can drive the development of many industries, the investment in the base of film and television is huge. Due to the uncertainty of the tide of film and television and the lack of cultural connotation, the risk increases. Film and television filming is the foundation of film and television tourism industry. Taking into account the characteristics of film and television crew choose to film the need for liquidity, all localities need to take long-term measures to attract the presence of the crew. Pre-subsidizing outstanding film and television works to attract crew is the preferred competitive measure, Urgency, but also feasible.
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