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平价的冲击 《中国药店》:起始于前两年而现今愈演愈烈的平价风暴到底影响了工业和批发商业哪方面的工作,为什么会导致扫贷、撤贷甚至拒绝供贷现象的不断发生呢? 牛正乾:从平价药店撤货的主要是知名厂家的产品。平价药店的零售价格大都较低,而低价格势必影响厂家整体的市场价格体系。比如在平价药店卖6元,而在其他药店则卖10元,其他的药店就会给厂家施加相当的压力。再加上现在平价药店在各区域、各城市所占市场份额仍然较小,并未进入主流,而知名厂家在每个目标市场的覆盖率相对较高,少一两个平价药店对其整体销售不会产生太大影响,所以就会进行扫货、撤货
The Impact of Parity “China Pharmacy”: Starting from the first two years and now the escalating storm of cheap storms have affected the work of industrial and wholesale businesses, and why it has led to the continuous occurrence of the phenomenon of sweeping loans, withdrawing loans or even refusing loans? Cattle are dry: withdrawal from the parity pharmacies are the major manufacturers of products. The retail prices of cheap pharmacies are mostly low, while the low price is bound to affect the overall market price system manufacturers. For example, selling 6 yuan in cheap pharmacies, while selling 10 yuan in other pharmacies, other pharmacies will give manufacturers exert considerable pressure. Coupled with the current parity pharmacies in various regions, each city’s market share is still small, did not enter the mainstream, and well-known manufacturers in each target market coverage is relatively high, one or two cheap pharmacies for their overall sales Will not have much impact, so will sweep goods, withdrawal of goods