QQ、博客、微博、微信等各种网络社交工具的出现,改变了人与人以及人与企业之间的互动模式,不仅对媒体产生了巨大的冲击,也正在改变着工作方式和管理方式,影响着企业未来的竞争力。传统的信息流动是以信息源为中心,单向传播、扩散,而现在的社交网络,每个人都有机会成为平等的信息源,甚至是媒体;每个人都可以实时地报导其兴趣、价值理念、观点、评价与信息等;每个人都可以基于互动与共同点 The emergence of various social networking tools such as QQ, blog, Weibo and WeChat has changed the mode of interaction between people and people as well as between people and businesses. It not only has a huge impact on the media, but also is changing the way of work and management , Affecting the future competitiveness of enterprises. Traditional information flows are based on information sources and propagate and diffuse unidirectionally. Nowadays, social networks have the opportunity to become equal sources of information and even media. Everyone can report their interests and values ​​in real time Opinions, evaluations and information, etc .; everyone can be based on interaction and similarities