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本文以国内排名前20的在线旅游网站为研究对象,确定了网页总数、总链接数、外链接数、内链接数、网络影响因子、外部网络影响因子、内部网络影响因子、链接效率、链接测度偏差等9个分析指标,运用链接分析方法对所选网站的网络影响力进行评价分析,并运用灰色关联分析进行综合排序,分析各网站建设的成就和不足,对其网站影响力的提升提出优化建议。
This paper takes the top 20 online travel websites in China as the research object, and determines the total number of web pages, the total number of links, the number of external links, the number of internal links, the network impact factors, the external network impact factors, the internal network impact factors, the link efficiency, the link measure Deviation and other 9 indicators, the use of link analysis of the selected site’s network impact assessment and analysis, and the use of gray incidence analysis comprehensive ranking, analysis of the achievements and deficiencies of the site construction, enhance their influence on the website Suggest.