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在如今家电行业价格战越演越烈的市场竞争中,企业在价格战中会采取各种各样的方法和手段,本文以东芝洗衣机价格策略为例,分析存在的问题及解决的方法。
In today’s price competition in the household appliance industry, the market competition, companies in the price war will take a variety of ways and means. In this paper, Toshiba washing machine pricing strategy, for example, to analyze the problems and solutions.