ＣＩ对经营文化系统的作用白万纲杉杉经营文化的一个重要特征就是有形资产和无形资产同步进行的资本经营。通过生产、管理的改进和完善，通过开设市场分公司、专卖店营销等营运措施，依托ＣＩ工程，杉杉的资本经营形成了一个崭新的局面。同时，杉杉又着力建设杉杉工业城，... CI on the role of operating cultural system Bai Wanzong Shanshan An important feature of business culture is the tangible assets and intangible assets simultaneously capital operation. Through the improvement and improvement of production and management, Shanshan’s capital management has formed a brand-new situation through the establishment of marketing measures such as marketing subsidiaries and store marketing, and relying on CI projects. At the same time, Shanshan also focus on building Shanshan Industrial City, ...