塑造品牌,提升品牌力已经成为企业在竞争中确立市场地位的关键。对于媒体来说,品牌的意义同样重要,因为,在日益产业化的传媒市场上,媒体品牌一旦形成,就会给拥有者带来相当的知名度和较大的市场利润空间,品牌竞争力已经成为媒体生存和发展的关键。 Shaping the brand and improving the brand power have become the key to establish the market position of the enterprise in the competition. For the media, the significance of the brand is equally important because, in the increasingly industrialized media market, once the media brand is formed, it will bring considerable popularity and greater market profit margin for the owner, and the brand competitiveness has become The key to the survival and development of the media.