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从2012年伊始,国内艺术品市场一直处于缩水后的维稳发展状态,艺术品市场的深度调整与理性发展已然成为近几年的主旋律。目前,当市场面临一种新的国际化形势时,对市场有着更专业、更理性的需求时,各大艺术机构使出浑身解数予以应对。拍卖行主动缩小拍卖规模,纷纷降低标的起拍价,专场设置也愈加精耕细作;艺术机构从拍卖品类及地域拓展到营销策略都适时而变,诸多攻略调整应对着如今依然持续的市场寒冬。本期“焦点”从港澳特区的艺术市场“一窥”现阶段的艺术生态。
From the beginning of 2012, the domestic art market has been in a shrinking and steady state of development. The depth adjustment and rational development of the art market have become the main theme in recent years. At present, when the market is facing a new kind of internationalization and the market has a more professional and rational demand, the major art organizations have tried their best to deal with it. The auction house initiative to reduce the size of the auction, have reduced the bidding price of the subject, the special setting is also more intensive work; art institutions from auction categories and geographical expansion to marketing strategies are timely changes, many Raiders adjustment to today’s still cold market. This issue “focus ” from the art market in Hong Kong and Macao Special Administrative Region “a glimpse of ” the current stage of artistic ecology.