面对日益激烈的市场竞争，越来越多的企业家们认识到，名牌是架在企业与市场中间的一座彩桥，是通向世界市场的一张通行证。 近年来，我国不少企业注重实施名牌战略，推出了一批在国际市场上享有知名度的名牌产品，这对于增强中国产品在国际市场上的竞争力，扩大我国产品出口创 Faced with increasingly fierce market competition, more and more entrepreneurs recognize that brand name is a color bridge between the enterprise and the market, a passport to the world market. In recent years, many Chinese enterprises pay attention to the implementation of brand strategy, introduced a number of well-known brand names in the international market, which is to enhance the competitiveness of Chinese products in the international market, expanding our product export record