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近几年,北京的房地产市场前仆后继地推出了 SOHO、TOWNHOUSE、LOFT、STUDIO、CITYHOUSE、CBD、CLD、LIVINGHOTLE、OPENHOUSE、MORE、COSMOSOL、空中蒙太奇、非常男女、独立式公寓、董事官邸、国际健康生活馆等令人不知所云,眼花缭乱的择居概念,刺激着房地产的消费市场,也使北京楼市概念新词的出击率,高居全国之首。明眼人不难看出,这些五花八门的概念,其实就是开发商极力吸引消费者制造出来的卖点。概念作为市场经济的行为,本来是件好事。但是,北京的开发商,其营销概念的运作能力,远远高于他们所做的项目。真正识货的消费者都明白,概念可能中听,却不一定中用。
In recent years, the real estate market in Beijing has introduced SOHO, TOWNHOUSE, LOFT, STUDIO, CITYHOUSE, CBD, CLD, LIVINGHOTLE, OPENHOUSE, MORE, COSMOSOL, montage of the sky, very men and women, detached apartments, Pavilion and other unintelligible, dazzling concept of home selection, stimulating the consumer market of real estate, but also the Beijing property market concept of new word attack rate, the highest in the country. Clear-minded people is easy to see that these diverse concepts, in fact, developers are trying to attract consumers to create a selling point. Concept as a market economy behavior, would have been a good thing. However, developers in Beijing, whose marketing concepts operate much better than what they do. Consumers who really know how to understand, the concept may be listening, but not necessarily used.