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婚纱摄影发展至今,内景影棚和实景基地已成为各商家角逐市场竞争的“基础设施”。在外景资源的开发和利用上,各影楼及摄影工作室也有自己“严防死守”的“战场”。如今,已有部分影楼采取当地订单、异地拍摄的方式而求新求变。一些有经济实力的消费者也开始放弃本地拍摄,热衷于个人或者组团到心驰神往的蜜月胜地拍婚纱照。在旅游婚纱摄影风生水起、渐成大势之时,我们更需要有创新力和可操作性强的营销方案。
Since the development of wedding photography so far, the interior studio and real scene base have become the “infrastructure ” for all the businesses to compete in the market. In the development and utilization of location resources, the studio and studio also have their own “battle prevention ” “battlefield ”. Now, some of the studio has taken local orders, different ways of shooting and novelty. Some consumers with economic strength have also started to give up local filming and are keen on individuals or groups to take pictures of their honeymoon destination. As wedding photography becomes more and more popular, we are in need of an innovative and practical marketing program.