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首先分析了高校网络舆情危机演化过程,构建了高校网络舆情危机的GERT演化模型,设计了“分级应对”机制,通过百度指数和阶段活动持续时间两个主要指标进行危机等级判断,为管理者提供了有效的决策依据.建议管理者建立事前预防、事中控制、事后反思和监测的应对机制,来防止危机的扩大和再次发生.最后,用案例验证模型、应对机制和策略的有效性.
First of all, it analyzes the evolving process of network public opinion crisis in colleges and universities, constructs GERT evolution model of network public opinion crisis in university, designs “grading coping” mechanism, and uses the two main indexes of Baidu Index and stage activity duration to judge the crisis level, Provide an effective basis for decision-making.It is suggested that managers should establish a coping mechanism of ex ante prevention, incident control and ex post retrospect and monitoring to prevent the crisis from expanding and recurring.Finally, using the case verification model to deal with the effectiveness of the mechanism and strategy .