中国联通一直是电信行业的热点话题,不仅是因为联通是一个综合电信业务运营商,更由于联通同时运营了C网和G网两张网的移动业务。而且,成立十多年来,中国联通一直在竞争中艰难前行,遭受着来自中国移动的强大竞争压力和“小灵通”的不断挤压。而2005年年底到2006年年初,联通开始出现了频频的改革动作,管理层和市场部组 China Unicom has been a hot topic in the telecom industry not only because China Unicom is an integrated telecom service operator but also because China Unicom operates both C network and G network mobile services. Moreover, China Unicom has been struggling ahead of the competition for more than a decade, suffering from strong competitive pressures from China Mobile and the constant squeeze of “PHS.” The end of 2005 to early 2006, China Unicom began frequent reform actions, management and marketing department group