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伴随全球一体化、文化多元化、产品商品化和知识资产化的飞速发展,设计作为一种与生活息息相关的人类活动,它包含了科技、经济、文化、社会规范及各类情感的融合,已经影响到现代文明的方方面面。如今的设计目的性明确,市场已成为决定一切的因素,设计行业的良性发展离不开合乎时代的设计伦理的支撑,让设计艺术更合乎“人”的设计,更具备人文关怀,伦理价值已成为设计师的安身立命之本。本文将站在品牌形象建立的角度来探讨如何实现设计师的价值体现、如何建立道德社会、建立一种诚实守信、关爱生命的共同精神,实现设计师的历史使命。
With the rapid development of global integration, cultural diversification, product commercialization and knowledge-based assets design, as a human activity closely related to life, it incorporates the integration of technology, economy, culture, social norms and various kinds of emotions. Affect all aspects of modern civilization. Today’s design purpose of a clear, the market has become the deciding factor, the healthy development of the design industry can not be separated from the ethics of contemporary design support, so that design is more in line with “human ” design, more humanistic care, ethics Value has become the designer’s place of life. This article will discuss how to realize the embodiment of the designer’s value, how to build a moral society, establish a common spirit of honesty and trustworthiness and love life, and realize the designer’s historical mission.