复杂的白酒市场、不完善的法律环境,使白酒企业面临更激烈的竞争。企业会不断遇到法律陷阱和风险陷阱。不管是传统的白酒营销方式还是新型的网络营销方式,都不可避免地会涉及营销道德问题,加强道德管理是避免白酒企业陷入法律陷阱的一种有效手段。白酒营销的道德问题 1.白酒销售过程中的欺骗行为。白酒销售中的欺骗行为主要包括 Complex liquor market, imperfect legal environment, liquor companies face more intense competition. Enterprises will continue to encounter legal and risk traps. Whether it is the traditional liquor marketing or the new online marketing, it will inevitably involve the issue of marketing ethics. Strengthening ethics management is an effective way to avoid liquor companies falling into the legal trap. Ethical issues in liquor marketing 1. Fraudulent practices in liquor sales. Fraudulent sales of liquor mainly include