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移动互联网与社交网络的兴起将大数据带入新的征程,互联网营销将在行为分析的基础上向个性化时代过渡。对大数据进行整理和分析后,可以准确地告诉广告商什么是正确的时间,谁是正确的用户,什么是应该发表的正确内容等,这正好切中了广告商的需求。
The rise of mobile internet and social networking brings big data into the new journey, and internet marketing will transition to a personalized era based on behavioral analysis. Collation and analysis of big data accurately tells advertisers what is the right time, who is the right user, what is the right content to be published, and so on, just in the midst of the advertiser’s needs.