HAVE you ever ordered cofee in China? Like chocolate,wine and champagne, cofee originated in the West.How did the words for these alien things arrive in the Chinese language? What about when it comes to more complicated or even abstract vocabulary, like scientiic terms or sociological concepts based on the particular cultural or ethical background of other peoples? When an established brand enters the Chinese market, one of the irst it has to do is to pick a name in the native language. What is the best translation? HAVE you ever ordered cofee in China? Like chocolate, wine and champagne, cofee originated in the West.How did the words for these alien things arrive in the Chinese language? What about when it comes to more complicated or even abstract vocabulary, like scientiic terms or sociological concepts based on the particular cultural or ethical background of other peoples? When an established brand enters the Chinese market, one of the irst it has to do is to pick a name in the native language. What is the best translation?