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传统的体育新闻是对人类的体育运动及相关信息进行的一种报道。体育运动有着自身的特质,难以被别的文化所取代,比如说竞争性、超越性和独特的美感,涉猎的广泛性、多样性及普及性。在当今社会,体育报道已经成为人民生活中不可缺少的精神食粮。总体来说,体育以及体育新闻是一种特殊的文化,前者展示运动自身魅力,后者作为体育运动的报道更具有促进意义。体育新闻在报道体育运动本身内容的基础上,更加注重的应该是人文精神,促进人类生活的丰富并向积极方向发展。但当今的一些体育新闻报道却偏离了初衷,不以体育运动作为主要内容,不去弘扬文明的职业道德,而是大肆渲染所谓的猛料,全然不顾体育新闻的真实、客观、公正,给大众的文化生活带来了负面效应。
Traditional sports news is a story about human sports and related information. Sports have their own characteristics, it is difficult to be replaced by other cultures, such as competitiveness, transcendence and unique beauty, extensive coverage, diversity and popularity. In today’s society, sports coverage has become an indispensable spiritual food for people’s lives. In general, sports and sports news is a special culture, the former shows the charm of the sport itself, the latter as a sports report more meaningful. Based on the coverage of the content of sports itself, sports news should pay more attention to humanistic spirit, promote the enrichment of human life and develop in a positive direction. However, some sports news reports today have deviated from their original intention. They do not regard sports as the main content, they do not promote civilized professional ethics, but wantonly exaggerate so-called fierce news. Regardless of the truth, objectivity and fairness of sports news, Cultural life has brought negative effects.