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企业形象策划设计是一个企业重要的系统性设计和定位。创造性的企业形象策划设计可以帮助企业提升企业文化和内涵,创造品牌的感染力,获得很高的知名度。旅游企业作为一个独特企业门类,其文化内涵不同于其他的普通企业,需要注重其中的特殊的企业形象策划设计需要,因此本文就从几个方面入手进行深入分析和鉴赏。
Corporate image planning and design is an important system of enterprise design and positioning. Creative corporate image planning and design can help companies enhance corporate culture and content, create brand appeal, access to high visibility. As a unique enterprise, tourism enterprises have different cultural connotations from other ordinary enterprises and need to pay special attention to the special corporate image planning and design needs. Therefore, this article starts with in-depth analysis and appreciation from several aspects.