新品牌标志的背后,隐含着潍柴这个本土品牌从中国走向世界的信心和决心,以及力图展现的国际化品牌价值。2014年4月17日,潍柴集团在上海举行了潍柴国际化品牌全球发布会,推出全新潍柴标志。同时,按照新的年度赞助合约规定,潍柴新标志已出现在法拉利F1赛车与赛车选手及团队的装备和服装上,通过参与法拉利F1车队的全球征战,潍柴品牌的全球知名度有望在 Behind the new brand logo, implies the confidence and determination of Weichai, a local brand from China to the world, as well as the international brand value sought to be demonstrated. On April 17, 2014, Weichai Group held a global conference of Weichai international brands in Shanghai to launch the new Weichai logo. Meanwhile, under the new annual sponsorship contract, the new Weichai logo has appeared on the gear and gear of the Ferrari F1 motorsport and racing team. Through participation in the global expedition of the Ferrari F1 team, the global reputation of the Weichai brand is expected to be