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网络经济不仅仅改变了消费和营销的环境,而且给营销市场带来了极大的挑战。在网络经济背景下,本文探讨网络经济给企业市场营销带来机遇与挑战,并提出应对策略。
The internet economy has not only changed the environment of consumption and marketing, but also brought great challenges to the marketing market. In the context of the network economy, this article explores opportunities and challenges that the cyber economy brings to enterprise marketing and puts forward coping strategies.