外研社与高校的合作不再局限于教材编写与图书销售等传统出版的业务层面,转而更加注重整合双方资源,在充分了解双方发展需求的前提下逐步进入出版资源与战略性合作阶段。2013年年底,冯小刚的新作《私人订制》也许并没有获得他所期许的好口碑,但“私人订制”作为新时代环境下的新型商业理念,倒为各行各业带来了不少新思路和新手段。在教育出版领域,不少出版企业近期在与院校合作方面都有新动态,纷纷针对不同高校的需求和 Cooperation between R & D institutes and universities is no longer confined to the traditional business of publishing books and books. Instead, it focuses more on the integration of resources from both sides and gradually enters the phase of publishing resources and strategic cooperation under the premise of fully understanding the development needs of both sides. At the end of 2013, Feng Xiaogang’s new book, “Private Bookmakers,” may not have enjoyed the good news he promised. However, as a new business concept under the new era, “private subscriptions” have brought a lot of jobs to all walks of life New ideas and new means. In the field of education and publishing, many publishing companies have recently made new developments in cooperation with colleges and universities. They have targeted different university needs and