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在全球性经济危机的影响下,企业家希望通过新产品开发带领企业走出困境。环境不确定和企业家风险承担是影响新产品开发的重要因素。然而,长期以来的研究却始终没有将两个重要因素联系起来进行研究。文章在分析市场环境的不确定性和风险承担的基础上,挖掘出市场环境的不确定性与企业家风险承担的内在相适应的匹配关系,并将其运用于中国的高新技术企业进行实例考察,分析结果与结论一致。
Under the influence of the global economic crisis, entrepreneurs hope to lead the enterprises out of the woods through the development of new products. Environmental uncertainty and entrepreneurship risk play an important role in the development of new products. However, long-term research has never been linked to two important factors for research. Based on the analysis of the uncertainty of the market environment and the risk commitment, the article excludes the matching between the uncertainty of the market environment and the inherent risk-taking of the entrepreneur, and applies it to high-tech enterprises in China for instance investigation The analysis result is consistent with the conclusion.