1979年的冬天,如今是美国芝加哥一家广告公司总裁的吉姆·西格诺雷里,还是一个市场营销专业的大学生。一天上午,吉姆结束了大学最后一门课程,下午开始实习,实习地点是离校园不远的一家女鞋商店。吉姆有点鄙视这份实习工作,鞋店经理乔伊是高中辍学生,他认为读大学的性价比太低。不过,乔伊那时说的一些话,30多年后依然会不时回荡在吉姆脑海。那天,一位女士走进鞋店,她迅速在陈列架看中了一双鞋,“我想试试8码的这款鞋”。 In the winter of 1979, Jim Signoria, now president of an advertising agency in Chicago, USA, was a marketing professional undergraduates. One morning, Jim ended her last course in college and started her internship in the afternoon at a women’s shoe store not far from campus. Jim kindly despises the internship, shoe manager Joey is a high school dropout, he thinks the university’s cost performance is too low. However, what Joy said at the time, after more than 30 years will still echo from time to time in Jim’s mind. That day, a lady walked into the shoe store, she quickly fancy a pair of shoes in the display rack, “I want to try this code 8 yards ”.