竞争情报最近几年在欧美开展得如火如荼,随着信息量的增长,反映在世界范围商业数据库的大量增殖上。但是,在中国你却很难看到这种景象,中国企业并不认为 CI 代表的是竞争情报,而是将其当作是所谓的企业形象。中国企业对于竞争情报的理解也近乎于零。在这个充满变化的世界里,竞争情报显得特别重要。无论 Competitive intelligence has been in full swing in Europe and America in recent years. With the growth of information volume, it is reflected in the proliferation of commercial databases worldwide. However, it is difficult for you to see this picture in China. Chinese companies do not think that CI represents competitive intelligence, but use it as a so-called corporate image. Chinese companies’ understanding of competitive intelligence is also close to zero. In this changing world, competitive intelligence is particularly important. regardless