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西方国家的广告是随着社会经济的发展和传播平台的扩展而发展起来的,其中的动画广告以其夸张、幽默的表现形式受到广大消费者的普遍欢迎,同时也产生了积极的广告效应。文章主要阐述了美国早期动画广告的特点。
Advertising in western countries developed with the development of social economy and the expansion of communication platform. Among them, the animation advertisement has been widely welcomed by consumers as its exaggerated and humorous expression, and also produced a positive advertising effect. The article mainly expounds the characteristics of American early animation advertisements.