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通过对6—8月国内暑期档票房现象和上映影片情况的全程梳理,总结市场特点和突出问题,并关注类型片发展和营销趋势。
By reviewing the phenomenon of the domestic summer box office stalls and the release of the film from June to August, the paper summarizes the market characteristics and outstanding problems, and pays attention to the development of type films and marketing trends.