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本调查报告旨在针对消费者的饮酒行为和动机,明确查证消费者饮酒与其对健康间的认识关系。尤其着重围绕消费群中饮酒人士饮酒时在选择酒类、饮酒与健康意识方面的行为和动机而进行的。同时也对非饮酒人士不饮酒的原因、饮酒与健康意识作了调查分析。
The purpose of this survey is to identify consumers ’drinking behaviors and motivations and to clearly verify consumers’ alcohol consumption and their understanding of health. With particular emphasis on the behavior and motivation of alcohol consumers in the consumer group when drinking alcohol, drinking and health awareness. At the same time, non-drinkers also do not drink the reason, alcohol and health awareness made a survey analysis.