随着互联网的普及和智能手机技术的不断革新,以微博、微信为代表的自媒体迅速占领了普通公众的生活。自媒体的去中心化、主体性与交互性强、传播速度快、海量化的信息内容等特征,使得它倍受大学生的欢迎,成为大学生彰显个性特征、获取信息和进行思想交流的重要渠道。自媒体在给大学生带来便捷的同时,也对他们的思想观念、道德水平、行为习惯、生活学习产生了不容忽视的负面影响。高校思想政治教育工作者,必须抓住机遇、迎接挑 With the popularization of the Internet and the continuous innovation of smart phone technology, the self-media represented by Weibo and WeChat quickly occupied the ordinary public life. Self-centeredness, strong subjectivity and interactivity, fast propagation and mass information content make it popular among college students and become an important channel for college students to show their personality, acquire information and exchange ideas. Since the media brings convenience to college students, it also has a negligible negative impact on their ideological concepts, moral standards, behavior habits and life learning. College ideological and political education workers, we must seize the opportunity to meet the pick