端午以其节日食品“粽子”为礼,承载着送礼者的情意,沟通着人与人之间的情感。与同为节日礼品的月饼相较而言,粽子包装又透着不同的美,这主要是因为所属的传统节日文化的内涵不同。本文就以端午为背景就文化、审美两方面来谈谈粽礼的包装设计,最后点明了节日礼品包装设计是继承和发扬传统文化的载体。 Dragon Boat Festival for its holiday food “dumplings ” as a gift, carrying the giver’s affection, communication between people’s emotions. Compared with the same as the holiday gift moon cake, dumplings packaging reveals a different beauty, mainly because of their different connotations of the traditional festival culture. In this paper, on the background of Dragon Boat Festival, we talk about the package design of the dumplings ceremony on the aspects of culture and aesthetics. Finally, we point out that the design of festival gift packages is the carrier of inheriting and promoting traditional culture.