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电视栏目片头是集科技、文化、艺术于一体的专业传播艺术,是技术与艺术的完美结合。随着高新技术在电视节目制作领域的广泛应用,电视栏目片头的策划、创意、构思得到有形的再现,电视作品也极大地满足了人民群众的审美需求。本文从电视栏目片头设计创作的一般规律,探讨电视栏目片头创作中实现创意与构思,色彩与光效,构图与造型,音乐及艺术等元素和谐统一的几个问题。
Television program titles is a set of science and technology, culture, art in one of the professional communication art, is the perfect combination of technology and art. With the wide application of high technology in the field of television program production, the planning, creation and conceiving of television programs have been tangiblely reproduced, and television works have also met the aesthetic needs of the masses. This article discusses the general rules of the pioneering design of TV programs and discusses several issues such as the creativity and conception, the combination of color and light efficiency, composition and modeling, music and art in the pioneering part of TV programs.