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云南省是少数民族文化大省,少数民族多达25个,其中云南特有的少数民族就有基诺族、独龙族、怒族、拉祜族、佤族、景颇族等15种。近几年来云南因自然地理风貌、独特的民族风情,旅游文化产业发展较为迅速,旅游文化产品的比重在云南省经济发展中呈上升态势。可是现有的旅游文化产品同质化太明显,其中以傣族文化及特色为元素作为产品开发的少之又少。所以本文的研究观点是想把傣族传统纹样与现代设计语言相结合,设计制作出新的旅游文化产品,既有新意,也能在一定程度上丰富产品形式与文化内涵,并起到宣传云南傣族文化,促进当地社会经济文化发展的积极性作用。
Yunnan is a major province of ethnic minorities with as many as 25 ethnic minorities, of which 15 are unique to the ethnic minorities in Yunnan, including the Jino, Dulong, Nu, Lahu, Wa and Jingpo. In recent years, due to its natural geographical features, unique national customs and tourism and cultural industries, Yunnan has developed rapidly. The proportion of tourism and cultural products has been on the rise in the economic development in Yunnan Province. However, the homogenization of the existing tourism and cultural products is too obvious. Among them, the Dai culture and the special features are rarely developed as products. Therefore, the research point of view of this paper is to combine traditional Dai patterns with modern design language to design and produce new tourism and cultural products, which not only have new ideas, but also enrich product forms and cultural connotations to a certain extent and promote Yunnan Dai people Culture, and promote the positive role of local social, economic and cultural development.