文化品牌是一个民族生产和生活方式最为集中的表达形式,是产品概念对接的人群情感,是不同民族的情感交流和认同。原生态文化符合历史发展规律,符合社会和人类的需求,符合人类日益提高的审美观念,原生态的旅游是旅游发展的正确方向,将会拥有广阔的前景和市场。 Cultural brand is one of the most concentrated forms of expression of national production and lifestyles, is the emotion of people who connect product concepts, and is the emotional exchange and identification of different ethnic groups. The original ecological culture conforms to the law of historical development, meets the needs of society and mankind, meets the aesthetic concept of ever-increasing mankind, and the original ecological tourism is the correct direction for tourism development and will have broad prospects and markets.