中国方块汉字,是世界上寓意最深远的文字,既象形达意,又部首表音。字形优雅、词义吉祥、音节响亮、琅琅上口的词汇使人产生美好的联想,用之做品牌,容易产生光晕效应。当然光晕有多大,就要看你的品牌名向“本土文化”的俯首程度了。中国主流文化强调如意、祥和、大气、福运等,因此许多国内品牌高举“主流文化”大旗,将“中国元素”发挥得淋漓尽致。 The Chinese characters in the box are the most profound words in the world, which are both pictographic and meaning-giving. Elegant words, auspicious words, loud syllables, and catchy vocabulary make people have a good association, use it as a brand, easy to produce a halo effect. Of course, how big the halo is, depends on your brand’s name to “local culture”. China’s mainstream culture emphasizes wishful thinking, harmony, atmosphere, and luck, so many domestic brands hold high the banner of “mainstream culture” and use the “Chinese elements” to the fullest.