终端市场,就是销售渠道的最末端,是厂家销售的最终目的地。终端市场担负着承上启下的重任。所谓承上——就是上联厂家、批发商;所谓启下——就是下联消费者。当今企业销售成功的基本法则是“谁掌握了销售终端,谁就是市场赢家”。有些厂家在营销活动中陷入的误区之一就是过分夸张了广告拉动市场的作用,忽视了终端市场的建设。在当今的市 The terminal market is the end of the sales channel and is the final destination for the manufacturers to sell. The terminal market is responsible for the responsibility of connecting with others. The so-called inheritance - is on the joint manufacturers, wholesalers; the so-called start - is the next consumer. The basic principle of successful sales today is “who has mastered the sales terminal, who is the market winner”. One of the misunderstandings that some manufacturers fall into during marketing activities is that they excessively exaggerate the role of advertising in driving the market and neglect the construction of the terminal market. In today’s city