自其诞生之日起,城市台似乎就注定了多舛的命运。制度改革,技术革命,产业经营,种种新情况使原本就单打独斗、实力不足的城市台愈益面临发展的瓶颈,一时之间,城市电视台人人自危。然而,面对危机,光喊“狼来了”似乎于事无补,构建起风险防范体系和应对机制才是自救之道。需要注意的是,危机应对机制不只是简单的技术问题,更是一项从思想到管理全面革新的系统工程,重构组织很重要,转换思维也许更重要;内容很重要,广告也很重要;合作很重要,互动同样重要。于是,新的问题又出现了:如何与资本互动?如何与经济互动?如何与受众互动?如何与广告互动?这些都有待城市台给出回答,当然,也是本文力图给出答案的问题。 Since the day of its birth, Urban Taiwan seems doomed to more fate. Institutional reforms, technological revolutions, industrial management and all kinds of new situations have made the urban Taiwan, which used to be a go-getters alone and with insufficient strength, increasingly confronted with the bottleneck of its development. For a time, urban television stations were at risk. However, in the face of the crisis, it is not helpful to simply shout “the wolf is coming,” and building a risk prevention system and coping mechanism is the way to save oneself. What needs to be noticed is that the crisis response mechanism is not only a simple technical issue but also a systematic project of comprehensive innovation from thinking to management. It is important to reconstruct the organization and it may be more important to change thinking. Content is important and advertising is also important. Cooperation is important and interaction is equally important. So, the new problems appeared again: How to interact with capital? How to interact with the economy? How to interact with the audience? How to interact with the advertisement? These are waiting for the city to give the answer, of course, this article is also trying to give the answer to the question.