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广告效果本次整合营销行动赢得了观众和市场的高度认可,有效提高了电视剧集的收视率,同时提升了“大骨面”品牌的知名度和美誉度,将客户的品牌与产品深度下沉到各级市场中,促进了企业的终端产品销售。品牌戏里戏外植入,推广线上线下渠道相结合,同时借助新媒体力量,全方位对《嘿!真不是闹着玩的》剧集和“大骨面”品牌进行大力推介。创新点策略亮点大剧推广与“大骨面”品牌推广紧密结合,多个触点,整合营销。广告目标对河南卫视大剧《嘿!真不是闹着玩的》进行推广,同时提高“大骨面”品牌知名度和美誉度,促进终端产品销售。
Advertising Effect The integrated marketing campaign has won high recognition from the audience and the market, effectively increasing the ratings of TV series and enhancing the reputation and reputation of the brand “Boneface”, bringing the brand and product depth of customers Shen to all levels of the market, and promote the enterprise’s end product sales. Brand play in the drama implanted into the promotion of online and offline channels combined with the help of new media forces, omni-directional “hey! Really not joke” drama and “big bones” brand to promote. Highlights of innovation strategy drama promotion and “big bone noodle ” brand promotion closely integrated, multiple contacts, integrated marketing. Advertising goal Henan TV drama “hey! Really not fun” to promote, while improving “Bone Noodle ” brand awareness and reputation, and promote the sale of end products.