大约在四、五年前,我在一本杂志上读到过这样一篇文章“命名的力量”。文章列举了关于如何命名的几个例子,当时觉得耳目一新,便把这篇文章摘抄了下来。记得第一个例子讲的是,对报社的同事进行问卷:假如你的稿费从1000元变成800元,你希望编辑怎样告诉你这个消息,是说你的稿费负增长20%还是减少20%?结果,有3/4的人说他们更愿意听到“负增长”这个版本,因为感觉好像还是在增长。可见文字游戏并非永远没有意义。《制高点》 About four or five years ago, I read such an article in a magazine named Power of Names. The article cites a few examples of how to name something. I remember the first example is a questionnaire to colleagues in the newspaper: If your royalties from 800 yuan into 800 yuan, you want the editor how to tell you the news is that your manuscripts negative increase of 20% or 20% reduction? As a result, three-quarters of people said they would prefer to hear the “negative growth” version because it feels like it is still growing. Visible word games are not always meaningless. “High ground”