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随着网络与数字媒体的高速发展,传统出版与新兴出版融合发展的步伐日渐加快。儿童纸质书的产业链已经开始像数字化转变,数字技术改变着儿童的阅读习惯,电子书作为一个热门图书形式占据了童书市场不可轻估的一部分。自2006年以来近10年的时间快速在国内得到普及。由最初的猛烈增长速度转变为平稳发展趋势,虽然经历过微小的起伏波动,仍然保持着充足的可持续发展力。其中交互式儿童电子绘本更是独领风骚,受到广大少年儿童的欢迎和喜爱。当下原创儿童电子绘本在激烈的竞争中探路前行。本文通过分析探讨“铁皮人”科技的学龄前儿童电子绘本的设计特点,总结了其基本设计风格和发展趋势。
With the rapid development of internet and digital media, the pace of integration and development of traditional publishing and emerging publishing is accelerating. The industrial chain of children’s paper books has begun to change digitally. Digital technology has changed children’s reading habits. As a popular book, e-books occupy an invaluable part of the children’s book market. Nearly 10 years since 2006, it has been popularized in China rapidly. From the initial rapid growth rate to a steady development trend, it has maintained sufficient capacity for sustainable development despite minor fluctuations. Among them, the interactive children’s electronic picture book is even more dominant and has been greatly welcomed and loved by many young children. The current original children’s electronic picture book in the fierce competition in the path ahead. This paper analyzes the design features of preschool children ’s electronic picture book by analyzing the technology of “Iron Man” and summarizes its basic design style and development trend.