在已经进入中国的各跨国商用车品牌中,斯堪尼亚一直可以说是一家“特立独行”的企业,其“在华只售车不造车”的理念一度被认为是顽固守旧。在当前曼、沃尔沃、奔驰、纳威司达等一众跨国商用车品牌纷纷在国内掀起新一轮合资风潮的当下,斯堪尼亚似乎依旧稳坐钓鱼台。受限大众or坚持品牌传播?“一个企业,尤其是国外企业,都是以盈利为目 Among the multinational commercial vehicle brands that have entered China, Scania has always been arguably a ”maverick“ enterprise, and its notion of ”making a car in China without making a car“ was once considered to be Stubborn conservative. At present, MAN, Volvo, Mercedes-Benz, Navistar and other multinational commercial vehicle brands have set off a wave of joint venture in the country now, Scania seems still sit tight Diaoyutai. Restricted public or adhere to brand communication? ”A business, especially foreign companies, are for the purpose of profit