社交网络媒体的标签上印刻着其独有的文化代码,深刻地改变了文化的生产方式,逐渐获取了传媒形式的主导权,并作为一种新兴文化形态应势崛起,影响着社会主流文化。一、重塑思想道德文化草根性,是社交网络媒体在大众传播领域中所表现的独有特质。社交网络媒体的绝大多数使用者是作为个体呈 Social media labels are engraved with their own unique cultural codes, profoundly changing the mode of production of culture, and gradually gaining the dominance of the media form. As a new form of culture, they rise sharply and affect the mainstream culture of society. First, to reshape the ethical and cultural grassroots, social networking media in the field of mass communication in the performance of the unique characteristics. The vast majority of users of social media are presented as individuals