网络危机事件是随着网络技术的迅速发展而产生的一种新型危机,给组织的形象、生存和发展带来巨大的威胁,对其进行传播学的分析,探讨其类型、特征、传播途径和传播模式,不仅可以揭示其内在本质和传播规律,还可以为组织进行危机管理提供科学的依据。 The network crisis is a new kind of crisis that arises with the rapid development of network technology. It brings great threats to the image, survival and development of the organization. It analyzes its dissemination and discusses its types, characteristics, transmission channels and The mode of communication can not only reveal its inherent nature and the law of communication, but also provide a scientific basis for organizing crisis management.