进入信息社会,新兴的媒介对报业形成强烈冲击,各种大众传播媒体在竞争中发展,提高收视率、点击率、发行量,成了媒体之间相互争夺广告份额的手段。报纸成为商品的概念,今天强烈地突现出来,报纸在与电视、互联网媒体的竞争中,报业之间的大战也异常激烈,许多报纸纷纷扩大版面、增加信息量,由单色印刷又加印四色彩版。报业从形式上与其它媒介竞争,亟需在形式美感、彩 Into the information society, the emerging media form a strong impact on the press, all kinds of mass media in the competition to develop, improve the ratings, click-through rate, circulation, has become the media compete with each other advertising means. The concept of the newspaper becoming a commodity has emerged strongly today. The newspapers have also been fiercely contested between the press and the television and the Internet media. Many newspapers have expanded their workplaces to increase the amount of information printed by monochromatic printing Four color version. The newspaper industry competes with other media formally and urgently needs the beauty in form and color