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2016年12月7日,中国网络视听节目服务协会在成都发布《2016中国网络视听发展研究报告》(以下简称《报告》)。据了解,此《报告》是通过计算机辅助电话调查、在线问卷调查和专家访谈,以及通过对网络电视台、互联网电视行业的数据进行数据调研和统计分析,全面展示网络视听行业的发展状态。《报告》显示,网络视频消费的全民化、网络视频传播大IP(知识产权)时代的全面到来、网络视频付费观看行为的常态化、视频网站竞争格局马太效应日趋显著、智能电视
On December 7, 2016, China Network Audiovisual Program Service Association released “2016 China Network Audiovisual Development Research Report” (hereinafter referred to as the “Report”) in Chengdu. It is understood that the “Report” is a comprehensive display of the development status of the network audio-visual industry through computer-assisted telephone surveys, online questionnaires and expert interviews, as well as data research and statistical analysis of the data of network television stations and the Internet television industry. According to the report, the popularity of online video consumption, the arrival of big IP (intellectual property) era of online video transmission, the normalization of online video paying viewing behavior, the Matthew effect of competition in the video website have become increasingly prominent, and smart TV